About

I'm Paul Lovell. I've worked in SEO for 15+ years, most of it spent doing the parts of the job that don't show up in a case study slide — crawl logs, schema markup, log-file analysis, the kind of audit work that finds why a site actually stopped ranking.

I consult directly with multimillion-dollar businesses, including Liberty Safes, Daily Voice, AMBS Call Center, and RetroFoam, on technical SEO, content strategy, PPC, and analytics — usually brought in when the in-house team already knows the basics and needs someone to find what's actually broken.

I speak regularly at SMX London and Search & Content Summit, and contribute to SEMrush webinars — the same material I write up here and, soon, on YouTube.

Alongside consulting, I build and run Built by SEO, a suite of SEO apps for HubSpot — IndexNow submission, Google Indexing, GSC reporting, and llms.txt management among them. The tools exist because I kept building the same fix for client work and it made sense to ship it properly.

[Placeholder — extend with career history, philosophy, and personal detail once finalised.]